GANNI x Scholl

SCHOLL teamed up with Danish luxury fashion brand GANNI to re-imagine and celebrate the brand’s most iconic footwear model: the Pescura. The 5 piece collection consists of the Pescura style interpreted with five different signature GANNI prints. In dreaming up the five collection prints, the design team drew on signature florals and checks and created a GANNI monogram fabric along with a fabric featuring classic GANNI smiley and hearts iconography - all with a retro 60s-inspired color palette, honoring SCHOLL’s history while having a contemporary attitude. For the campaign, five #GANNI girls par excellence, each representing the energy of the collection, are captured with a playful spirit. The images hint at a colorful game of hide and seek in the French countryside. The campaign was shot by London-based photographer Esther Cloe Theaker.